Today, Marketing and Sales work closely together, using eCommerce, marketplaces, and other digital channels to do business. Sometimes, integration with your customer's systems is necessary to ensure everything works smoothly, especially for things like special pricing or product catalogs.
This integration is key to making sure your company and your customers are on the same page.
eCommerce refers to the buying and selling of goods and services online. In the context of B2B (business-to-business) transactions, eCommerce platforms allow companies to place orders, manage accounts, and track shipments digitally. These platforms are designed to handle complex business needs, such as bulk ordering, custom pricing, and integration with other business systems.
Marketing Integration involves aligning your eCommerce activities with your marketing efforts to create a seamless experience for your customers. This could include linking your online store with email marketing campaigns, social media, or digital ads. By integrating marketing with eCommerce, you ensure that promotions, discounts, and product information are consistent across all channels, helping to drive sales and improve customer engagement.
Speed Search is a feature that enhances the search functionality on your eCommerce platform, allowing users to quickly find products or information they need. This tool is particularly important in B2B settings where customers often know exactly what they’re looking for and need to find it fast. Speed Search can include advanced filters, predictive typing, and results that update in real-time as users type their queries.
B2B Order Lines refer to the specific items listed on a business-to-business order. In a B2B eCommerce platform, each order line might include product details like item codes, descriptions, quantities, prices, cost centers and distribution of cost. Managing B2B order lines efficiently is crucial for ensuring that large and complex orders are processed correctly and that customers receive exactly what they ordered. B2B Order lines are crucial for creating a valid electronic invoice (e-Invoice).
x-Search is a powerful search tool that goes beyond basic search functions. It allows users to search across different databases or categories simultaneously. For example, in an eCommerce platform, x-Search might let customers search for products, technical documentation, and support articles all at once, providing a more comprehensive search experience and saving time.
Live-Update S/P (Stock/Price) is a feature that ensures that stock levels and prices are always up to date on your eCommerce platform. This means that customers see the latest information whenever they visit your site. Live updates are crucial in B2B settings where inventory levels and prices can fluctuate frequently due to bulk orders or market changes.
Category Management is the process of organizing your products into categories on your eCommerce platform. Effective category management helps customers easily navigate your site and find the products they need. For example, products might be grouped by type, industry, or usage. Good category management improves the shopping experience, making it easier for customers to find what they’re looking for and increasing the likelihood of a sale.
Helpdesk/Claim refers to the support services available to customers through your eCommerce platform. A helpdesk allows customers to get assistance with their orders, technical issues, or any other inquiries. The claims process is for handling issues like returns, refunds, or complaints. Having a robust helpdesk and claims process is important for maintaining customer satisfaction and resolving issues quickly and efficiently.